Future Forward Generation
Art Direction
2017Agence: Yard
The Air Max 97, as its name says it, was created 20 years ago.However, its futuristic look makes them timeless. This is exactly why they appeal to every generation: young and old Parisian alike. To pay homage to the shoes longevity, we invited every Parisian to become official ambassadors for the relaunch campaign on Instagram.
Made /w Gullit Baku.